We are
Bluedge USA

Nico's path to ecommerce started in retail, with experience across manufacturing, warehousing, shipping, and inventory management. His time at IBM shaped his engineering and processes mindset, while his eye for design helped build Bluedge around solutions that support how a business actually runs.

Since founding Bluedge USA in 2012, he continues to work directly with owners and C-levels from strategy to launch and beyond.

Outside of work, Nico enjoys cooking, motorcycles, archaeology, and cats.

Fran is the Shopify app development champion at Bluedge USA, with extensive expertise building apps and extensions that help large Shopify Plus merchants reach their goals. Such experiences include custom discounts and promotion logic, widgets that allow unmatched interactivity and conversion, payment customizations to improve funneling, and dynamic shipping options depending on customer carts for improvements in business logistics.

When this champion is not working, he enjoys drawing, photography, and cooking.

Joshua brings technical precision and product thinking to Bluedge USA’s Shopify projects, working across frontend development, UI/UX execution, animations, and SaaS-driven experiences. His work focuses on turning ideas into polished, reliable, and easy-to-use digital products that support both the business and the customer journey.

Outside of work, Josh enjoys learning through art, especially movies, music, and books. He also plays a few instruments in his free time, bringing the same curiosity and creative rhythm into the way he builds.

At Bluedge USA, Juan bridges the gap between visionary design and tangible reality. For Shopify brands, that means delivering stunning, high-impact products, where every detail is meticulously crafted to serve both the business owner's bottom line and the end-user's experience. His expertise in UI/UX, animations, frontend and SaaS understanding keeps every project grounded, on track, and built to last.

When the laptop closes, you'll find him building gunplas (Gundam plastic models), lego sets, or playing video games. It's the kind of focus that carries over into everything he touches.

Dana, as we call her, leads the design side, working across UX, visual direction, branding, logos, and e-commerce interfaces for Shopify brands. Her work connects aesthetics and usability, helping create digital experiences that feel intentional, easy to navigate, and aligned with each brand’s identity.

Outside the studio, Dana is an illustrator at heart and often brings that creativity into volunteer work. She loves cats, red pandas, and the color purple, details that reflect the same sensitivity, curiosity, and human perspective she brings into design.